What's In a Name at Bain?

So, I'm wondering to myself "What the fuck kind of name is Mitt anyway"?

Hmmm, "Willard"... I don't think so dude.  It somehow pegs the needle on the Creep-O-Meter.  That's not such a good handle for gaining people's trust - "Pleased to meet you, I'm Willard Romney".  (yikes)  "Pleased to meet you, I'm Willard Mitt Romney" (not much better and that mouthful is a LOT to remember)  "Pleased to meet you, I'm Mitt Romney".... much better.